Mobile Search Continues to Grow

StreetFight (Rollison): A comScore/Neustar/ 15 miles report issued last week says mobile searches are 20 percent more likely to complete a purchase than desktop searches. In addition, the report states mobile searches are up. The top search tool is Google Maps followed by Facebook. Third place Yelp follows “by a significant margin.” StreetFight (Jones) 81 percent of consumers search for restaurants on mobile apps.  StreetFight (Jacobs): Mobile is about 40 percent of search. Speaking of local, national firms miss from 67 percent and up of local feedback. Why? No one is listening. Lesson? Small businesses have some key advantages over larger businesses, provided you are doing a few things right.